Oh, but it all sounded wonderful in the beginning! Trump made a two minute promotional video [you can view it in the National Review article entitled “Yes, Trump University Was a Massive Scam” at http://www.nationalreview.com/corner/432010/trump-university-scam], touting the virtues of attending his university and learning from the instructors he “hand-picked” himself. This was a lie, as he subsequently testified in a deposition in which he said he had no control over the school or its selection of instructors. Donald has also said that he had a “charitable motive” in starting his school: by golly that selfless motive was simply to help others learn what he did to become a success!
Instead the school fleeced thousands of people, gathering in $40 million dollars, $5 million of which went into Donald’s pocket.
Trump’s victims were lower class and middle class Americans (teachers, retired police officers, veterans, many of them elderly), and the major requirement to get into the school was to have a credit card in their pocket (which was checked at the door, at which point attendees were advised to call the credit card company and attempt to get the maximum amount raised). The basic plan for this “get rich quick” venture was first to have these people come to a free 90 minute lecture (some 700 of these were held across the country), and once they were there to tell them that they couldn’t really learn what they needed to know in so short a period. Instead, to get to that pie-in-the-sky goal, they must pay $1,495 to attend a wonderful three-day workshop to learn how to really become a successful real estate investor. But Trump instructors (who were chosen primarily for their expertise in salesmanship and not their experience in real estate finance) had an elaborate “playbook” which actually used phrases like “set the hook” in describing how to move people attending the three-day event on to the next level, which was a “mentoring program” costing between $9,995 and $34,995! The “playbook,” which had elaborate rules on things like how to keep the media from surreptitiously recording the proceedings, also contained the following advice: “If a district attorney arrives on the scene, contact the appropriate media spokesperson immediately.”
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“A President Born in Canada? Cruz, Lawrence Tribe, Natural Born Citizen, and the Law,” January 23, 2016; http://douglaswhaley.blogspot.com/2016/01/a-president-born-in-canada-cruz.html